Rosa bandet x weard
Product development and Campaign in favor of the Swedish Breast Cancer Association 2022
Creative Direction: Off+brand
Pix by: Lukas Meijer
Client: Bröstcancerförbundet & Weard
Crew
New Product & NEW package
A combination of Weards’ best-selling panties and tops were packaged and sold as a set, with 200 kr from each sale going directly to the Swedish Breast Cancer Association.
In total, the campaign raised over 50,000 kr for breast cancer awareness and support—an incredible outcome that showed how a brand can make an impact far beyond just products.
