Boostign Your Brand with captivating visuals and visionary strategies

We deliver bold and eye-catching Brand Design, Productions, and Creative Direction to help brands stand out in all aspects of their marketing. Discover our creative solutions and feel free to hit us up.

Group of diverse models and crew in a photography studio, posing together in underwear. Lighting equipment and a camera setup are visible in the background. Joakim Falk, the founder and Creative Director of Off+Brand to the left in the image.
Red X symbol on a white background
Bold red X mark on a white background

Your brAnd health is toO important to ignore

DOES THIS SOUND FERRMILLIER:

  • Lack of consistency in your branding.

  • You feel reactive instead of proactive.

  • No time for the implementation of good ideas.

  • You try to reach everyone, ending up reaching no one.

We offer 3 things:

  • Collage with various images and colorful horizontal stripes. Includes abstract colors, New York text, cherry blossoms, yellow taxis, colorful embroidery, inspirational text quotes, neon signs, and a red fire extinguisher sculpture.

    Branding

    Including full-scope strategy work, positioning, and brand design.

    We help you connect with your customers through beautiful choices of colors, fonts, and way of speaking, rooted in a strong strategic foundation to stand on.

  • Pink poster with text "WHAT THE F**K IS A CREATIVE DIRECTOR?" with "F**K" crossed out; logo "OFF BRAND XOXO"; poster clipped to a C-stand against a beige wall.

    Creative direction

    Our interim solution collaborates seamlessly with your brand and marketing teams, ensuring your creative strategy is always aligned with your business goals. We bring a fresh perspective, innovative ideas, and a strategic approach to elevate your brand.

  • Group of diverse people in a photoshoot setting wearing underwear, posing in a studio. Photographer and cameraman are present. Joakim Falk, the founder and Creative Director of Off+Brand is to the left in the image.

    Production

    Off+brand can be that creative partner who comes in with a fresh pair of eyes and holds your hand through the turbulence a production can be.

    We produce both Stills and Video, Graphic Design, Art Direction, Copywriting, and Social Media.

Book my free intro

HEY, I’m joakim FALK…

… the founder of Off+brand. With over 10 years of experience in creative work, I bring a unique combination of strategic thinking and hands-on design expertise. I’ve had the privilege of working with international brands such as Nike, Burger King, and Klarna, delivering everything from high-level brand strategy to detailed design execution.

My background as an Art Director and Creative at some of Sweden’s best ad agencies has given me a deep understanding of translating business goals into bold, effective creative solutions, whether it’s building a brand from the ground up, crafting distinctive visual identities, or leading creative teams and processes.

I thrive at the intersection of strategy and creativity, and I always aim to push boundaries while staying grounded in what moves brands forward. It’s in this intersection Off+brand was born.

Benefits of working with Off+brand

Three reasons why Off+brand should be your go-to creative partner:

Full Flexibility

We adapt our approach to suit your brand’s pace and needs, with no strings attached.

SEAmless integration

We work like an extension of your team, so you can stay focused while we make the magic happen.

All-incLUSive

From concept to completion, we handle it all. You get the complete package without the hassle.

How being off can tranform your buiness:

Book an intro

We’ll chat about your current hassle, what’s in the way of your business success, and how being OFF can change that.

1.

Creative partnership

It’s not just about ideas. We deliver impact. Together, we’ll shape a brand experience that stands out, with every step tuned to your goals. Think bold, collaborative, and results-focused.

2.

your brand: transforMEd

Dream big; we’ll get you there. From concept to completion, we make sure every detail hits the mark. Expect work that’s bold, impactful, and uniquely you.

3.

Photo studio with male model posing in white shorts, surrounded by photographers and equipment.
Laptop connected to a digital camera on a bed with cables, a pen, and headphones nearby.
Close-up of a person's hand drawing with a mechanical pencil on paper, using a ruler, on a brightly lit surface.

Current & Previous Clients

Unisale logo with stylized "U" shape
White text spelling 'weird' with slashes and upside down elements on a black background.
Minimalist floral logo with the text 'Blmstr' and a line drawing of a flower inside a circle.
Blank white image with no visible content.
Grid of colorful pills on a white background
Logo with stylized white letters 'kk' followed by the word 'kaffekassan' on a black background.
White text "SOSCALE" on a black background
White background with no visible objects or text

FAQs

  • We want to work with industry leaders and fearless challengers. We specialize in bold, purpose-driven communication that stands out in even the most saturated markets. If you want to make an impact with an edge, we have your back.

  • Brand Strategy
    [Vision, mission, values, USP, target audience]

    Verbal Identity
    [Brand story, tone of voice, brand copy & taglines]

    Visual Identity
    [Logos & use, color palette, typography, Creative Direction]

    Best Practice
    [Mockups & use cases]

  • Strategic Leadership
    [Creative strategy, campaign planning, project management]

    Collaborative Innovation
    [Team leadership, workshop facilitation, idea generation]

    Brand Alignment
    [Consistent messaging, visual cohesion, audience engagement]

    Flexible Partnership
    [Short-term or long-term contracts, tailored to your needs]

  • Project Management
    [End-to-end oversight to ensure smooth execution and timely delivery]

    Pre-Production
    [concept development, Art Direction, copywriting, talent sourcing, team set-up, location scouting]

    Production
    [All included day(s) on set, full team, craft, studio or location, graphic design, Creative Direction]

    Post-Production
    [Editing, music sourcing, VFX, Retouching, grading, two rounds of revisions]

    Creative Consultation
    [Expert advice and fresh perspectives to refine and elevate your ideas]

  • Project timelines vary based on the scope, but our process is streamlined for both efficiency and quality. We'll give you a clear estimate right from the start.

  • That’s exactly where we come in. We’ll guide you through the strategy, storytelling, and design to define a brand that’s distinct, powerful, and tailored to your values.

Stand out by being off!

Book My Free introduction

Let's chat about your current hassle. What’s keeping your business from succeeding and how being OFF can change that.