about
WE ARE all about STRATEGY, good taste and consistency
Branding elevates. It’s what brings your dreams to life. Whether your dream is to transform your hair salon into a barbershop experience or turn your small bed & breakfast into a boutique hotel, branding is at the center of it all.
We love beautiful things. Who doesn’t? But what we love even more is creating them. Bringing ideas to life is our specialty. We tell stories with color and paint with typography, helping brands, businesses, and people connect on a deeper level with their audiences. That’s at the core of everything we do.
Don’t hesitate to reach out!
Current & Previous Clients

HEY, I’m joakim FALK…
… the founder of Off+brand. With over 10 years of experience in creative work, I bring a unique combination of strategic thinking and hands-on design expertise. I’ve had the privilege of working with international brands such as Nike, Burger King, and Klarna, delivering everything from high-level brand strategy to detailed design execution.
My background as an Art Director and Creative at some of Sweden’s best ad agencies has given me a deep understanding of translating business goals into bold, effective creative solutions, whether it’s building a brand from the ground up, crafting distinctive visual identities, or leading creative teams and processes.
I thrive at the intersection of strategy and creativity, and I always aim to push boundaries while staying grounded in what moves brands forward. It’s in this intersection Off+brand was born.