fueling brands with captivating visuals and visionary strategies
We deliver top-quality Brand Design, Production, and Creative Direction to industry leaders and fearless challengers. Through a wide network of best-in-class creatives and professionals in their own right.
we offer 3 things:
Branding
We help you connect with your customers through carefully curated colors, fonts, and a distinct brand voice. All rooted in a powerful strategic foundation.-
Brand Strategy
[Vision, mission, values, USP, target audience]Verbal Identity
[Brand story, tone of voice, brand copy & taglines]Visual Identity
[Logos & use, color palette, typography, Creative Direction]Best Practice
[Mockups & use cases]
Creative directIOn
Our fractional solution collaborates seamlessly with your brand and marketing teams, ensuring your creative strategy is always aligned with your business goals. We bring a fresh perspective, innovative ideas, and a strategic approach to elevate your brand.-
Strategic Leadership
[Creative strategy, campaign planning, project management]Collaborative Innovation
[Team leadership, workshop facilitation, idea generation]Brand Alignment
[Consistent messaging, visual cohesion, audience engagement]Flexible Partnership
[Short-term or long-term contracts, tailored to your needs]
Production
Off+brand can be that creative partner who comes in with a fresh pair of eyes and holds your hand through the turbulence a production can be. We produce both Stills and Video, Graphic Design, Art Direction, Copywriting, and Social Media.-
Project Management
[End-to-end oversight to ensure smooth execution and timely delivery]Pre-Production
[concept development, Art Direction, copywriting, talent sourcing, team set-up, location scouting]Production
[All included day(s) on set, full team, craft, studio or location, graphic design, Creative Direction]Post-Production
[Editing, music sourcing, VFX, Retouching, grading, two rounds of revisions]Creative Consultation
[Expert advice and fresh perspectives to refine and elevate your ideas]
Latest work
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![Laptop displaying an online store of weard.com. The page shows multiple images of the sport top being worn and detailed product information, including color options, sizes, and a purchasing section.]()
New Look: weard.com
Creative Direction and Production of stills and video
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![Stylish person in white outfit posing on a vintage sofa in a luxurious, ornately decorated restaurant with chandeliers and green decor.]()
Comfort without conformity
TV commercial for Weard Underwear
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![Collage of branding materials for "Blomst" including a business card, sticker, tote bag, and wrapping paper, all featuring floral designs and the brand's logo.]()
blmstr
Branding and web for a Dutch-Swedish floral brand
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![Two people wearing black T-shirts at a bar with various liquor bottles in the background. For the Weard Underwear x Cocktailored campaign.]()
Cocktailored x weard
Brand collab: production and launche
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![Silhouette of a person walking on a foggy street at night with blue and orange streetlights, "UNISALE" text and logo overlay.]()
Unisale
Re:Branding & Logo design
HEY, I’m joakim FALK…
… the founder of Off+brand. With over 10 years of experience in creative work, I bring a unique combination of strategic thinking and hands-on design expertise. I’ve had the privilege of working with international brands such as Nike, Burger King, and Klarna, delivering everything from high-level brand strategy to detailed design execution.
My background as an Art Director and Creative at some of Sweden’s best ad agencies has given me a deep understanding of translating business goals into bold, effective creative solutions, whether it’s building a brand from the ground up, crafting distinctive visual identities, or leading creative teams and processes.
I thrive at the intersection of strategy and creativity, and I always aim to push boundaries while staying grounded in what moves brands forward. It’s in this intersection Off+brand was born.
Benefits of working with Off+brand
Three reasons why Off+brand should be your go-to creative partner:
Full Flexibility
We adapt our approach to suit your brand’s pace and needs, with no strings attached.
SEAmless integration
We work like an extension of your team, so you can stay focused while we make the magic happen.
All-incLUSive
From concept to completion, we handle it all. You get the complete package without the hassle.
How being off can tranform your buiness:
Book an intro
We’ll chat about your current hassle, what’s in the way of your business success, and how being OFF can change that.
1.
Creative partnership
It’s not just about ideas. We deliver impact. Together, we’ll shape a brand experience that stands out, with every step tuned to your goals. Think bold, collaborative, and results-focused.
2.
your brand: transforMEd
Dream big; we’ll get you there. From concept to completion, we make sure every detail hits the mark. Expect work that’s bold, impactful, and uniquely you.
3.
Current & Previous Clients
Stand out by being off!
Book a discovery call
Let's chat about your current hassle. What’s keeping your business from succeeding and how being OFF can change that.
FAQs
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We want to work with industry leaders and fearless challengers. We specialize in bold, purpose-driven communication that stands out in even the most saturated markets. If you want to make an impact with an edge, we have your back.
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Brand Strategy
[Vision, mission, values, USP, target audience]Verbal Identity
[Brand story, tone of voice, brand copy & taglines]Visual Identity
[Logos & use, color palette, typography, Creative Direction]Best Practice
[Mockups & use cases] -
Strategic Leadership
[Creative strategy, campaign planning, project management]Collaborative Innovation
[Team leadership, workshop facilitation, idea generation]Brand Alignment
[Consistent messaging, visual cohesion, audience engagement]Flexible Partnership
[Short-term or long-term contracts, tailored to your needs] -
Project Management
[End-to-end oversight to ensure smooth execution and timely delivery]Pre-Production
[concept development, Art Direction, copywriting, talent sourcing, team set-up, location scouting]Production
[All included day(s) on set, full team, craft, studio or location, graphic design, Creative Direction]Post-Production
[Editing, music sourcing, VFX, Retouching, grading, two rounds of revisions]Creative Consultation
[Expert advice and fresh perspectives to refine and elevate your ideas] -
Project timelines vary based on the scope, but our process is streamlined for both efficiency and quality. We'll give you a clear estimate right from the start.
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That’s exactly where we come in. We’ll guide you through the strategy, storytelling, and design to define a brand that’s distinct, powerful, and tailored to your values.