Comfort Without Conformity

Visual storytelling campagne – taking comfort into your own hands

Concept & Production: Holy Comms
Creative Direction: Off+brand
Client: Weard Underwear
Director: Gustaf Juhlin
VFX: Joakim Millqvist
Pix by: Roberto Karlsson
In a world where conformity reigns, dare to stand out. With Weard, comfort becomes your secret weapon. No matter the time or place, be the anomaly that disrupts the mundane. We empower you to express your truest self without apology or compromise, and dare you to be unapologetically – Weard. 

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